元数据
MAKE: Bootstrapper's Handbook
- 书名： MAKE: Bootstrapper’s Handbook
- 作者： Pieter Levels
- 简介：
- 出版时间：
- ISBN：
- 分类：
- 出版社：
- PC地址：https://weread.qq.com/web/reader/42b42833643425f473558336858336739447130367153366f6f346243474664769
高亮划线
To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it’d somewhat prove the theories might work. So that’s what I did. Before even writing a single line on it I announced this book and opened it up for pre-orders: The landing page was literally a Typeform telling that I wanted to write a book, but it didn’t exist yet, and asking for 14.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup. Thousands of people pre-ordered the book (quickly netting 14.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regul
📌 landing page was literally a Typeform telling that I wanted to write a book, but it didn’t exist yet, and asking for $14.99 to support it. 着陆页实际上是一个Typeform，告诉我想写一本书，但它还没有存在，并请求14.99美元来支持它。 [插图] ⏱ 2024-08-26 22:14:48
📌 在我开始在 Twitch 上直播写作过程之前。我想直播大部分章节。这对我很有帮助，因为你可能知道，如果你曾经写过一本书或论文，写作的拖延会变得令人难以置信。 [插图] ⏱ 2024-08-26 22:17:18
📌 And that’s exactly how I have built and would build startups: launch early and build with/for your users. 这正是我建立和将建立初创公司的方式：尽早推出，为用户而建。 ⏱ 2024-08-26 22:17:44
Introduction So you’ve launched your product. You’ve been on all the big sites, you got major press to write about you. But it’s now been 2 weeks since launch day and you’re (naturally) seeing traffic and usage drop off. What’s going on? Well, it’s one thing to launch a product successfully. It’s a whole different challenge to keep that momentum going and make your product grow in the future. It’s somewhat of a mystical art. Everybody wants to succeed at it, and only some do. And those ‘some’ are only able to do it sometimes. If anybody knew exactly how to do it repeatedly, they’d be very rich. I’ve only been able to do it a few times. So I’ll tell you what I feel are important things to try, at least. First to get a few things out of the door. Don’t hire growth hackers. 99.99% of them are useless and are trying to sell a mystical art they often didn’t even succeed at themselves as something you can just buy as a service. It doesn’t work that way. If anything, growth should have been i
📌 如今，产品必须具有内在的病毒性。它需要成为人们真正想要或需要的东西。比如，人们熬夜使用你的应用程序/网站/产品。人们连续几天向他们的朋友提起它。人们需要对它感到兴奋。 ⏱ 2024-08-26 22:19:08
Epilogue
📌 撰写本文时，我的网站 Remote OK 刚刚成为世界上访问量最大的远程工作招聘网站，每月访问量达 100 万次。Nomad List 的访问量也接近这个数字，并且自 2014 年以来开创了数字游民和远程工作的新时代。这两个网站都是由我手动创建的，具有很高的利润空间（高达 90%），并且高度自动化。我是两次 Product Hunt 的年度产品设计师。我两次将我的初创公司推上 Reddit 首页。在过去几年里，我一边写博客、发推特，一边将我的项目发展为每月 100,000 ＋ 美元的收入。我的其他大部分项目都失败了（有些惨败），但我能够多次获得成功。 ⏱ 2024-08-26 23:25:19