元数据
22 条永恒不变的营销法则：世界两大营销巨头揭露和解释的 22 条亘古不变的营销法则 - The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
- 书名： 22 条永恒不变的营销法则：世界两大营销巨头揭露和解释的 22 条亘古不变的营销法则 - The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two
- 作者： Jack Trout
- 简介：
- 出版时间：
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- 出版社： HarperCollins e-books
- PC地址：https://weread.qq.com/web/reader/02b42273643425f376232344761344838455a64366d58366b66356e74397164726
高亮划线
1.领导法则 - 1. The Law of Leadership
📌 It’s better to be first than it is to be better.第一比更好更好。 ⏱ 2024-02-24 13:18:53
📌 The basic issue in marketing is creating a category you can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.市场营销的基本问题是创建一个你能成为第一的类别。这是领导法则：做第一比做更好更好。先入为主比试图说服别人你的产品比先入为主的产品更好要容易得多。 ⏱ 2024-02-24 13:21:08
📌 不仅第一个品牌通常会成为领导者，而且后续品牌的销售顺序也往往与其推出的顺序一致。最好的例子就是布洛芬。Advil 第一，Nuprin 第二，Medipren 第三。这正是它们现在享有的销售顺序：Advil占布洛芬市场的51%，Nuprin占10%，Medipren占1%。 ⏱ 2024-02-24 13:23:41
2.类别法 - 2. The Law of the Category
📌 If you can’t be first in a category, set up a new category you can be first in.如果你不能在某个类别中排名第一，那就设立一个你可以排名第一的新类别。 ⏱ 2024-02-24 13:54:02
📌 If you didn’t get into the prospect’s mind first, don’t give up hope. Find a new category you can be first in. It’s not as difficult as you might think.如果你没有首先进入潜在客户的心智，也不要放弃希望。寻找一个新的类别，让自己成为第一。这并不像你想象的那么困难。 ⏱ 2024-02-24 13:55:08
📌 When you launch a new product, the first question to ask yourself is not “How is this new product better than the competition?” but “First what?” In other words, what category is this new product first in?当你推出一款新产品时，首先要问自己的问题不是 “这款新产品比竞争对手好在哪里？“而是 “首先是什么？“换句话说，这个新产品在哪个类别中是第一？ ⏱ 2024-02-24 14:02:14
📌 Everyone is interested in what’s new. Few people are interested in what’s better. ⏱ 2024-02-24 14:03:41
3.心灵法则 - 3. The Law of the Mind
📌 ’s better to be first in the mind than it is to be first in the marketplace思想第一胜过市场第一 ⏱ 2024-02-24 14:04:20
📌 如果你想给别人留下深刻印象，你就不能先钻进别人的心里，然后在一段时间内慢慢建立起好感。心智不是这样运作的。你必须以爆炸的方式进入对方的大脑 ⏱ 2024-02-24 14:44:40
4.感知法则 - 4. The Law of Perception
📌 Marketing is not a battle of products, it’s a battle of perception.营销不是产品之争，而是观念之争。 ⏱ 2024-02-24 14:46:00
📌 You believe what you want to believe. You taste what you want to taste. Soft-drink marketing is a battle of perceptions, not a battle of taste.你相信你想相信的。你尝到了你想尝到的味道。软饮料营销是一场观念之战，而不是口味之战。 ⏱ 2024-02-24 14:51:25
9.相反法则 - 9. The Law of the Opposite
📌 In other words, don’t try to be better, try to be different ⏱ 2024-02-27 23:27:42
📌 (换句话说，不要试图做得更好，而要做得与众不同。 ⏱ 2024-02-27 23:27:49